Proud to Be Carter Myers Automotive

CMA's Valley Chrysler Dodge Jeep RAM is proud to be a part of Carter Myers Automotive, a fourth generation family and employee-owned business serving Virginians since 1924. We have 5 stores in Staunton, 3 in Charlottesville, 1 in Williamsburg, 5 in the Richmond area, 3 in Winchester, 2 in Martinsburg, WV and 3 in Lynchburg. Our dealership family now has 22 locations with more than 3000 quality new & used vehicles in stock.

OUR FAMILY HISTORY

Carter Myers Automotive (CMA) originated in 1902 as Stockdell-Myers Hardware Store, located in downtown Petersburg, Virginia. The hardware store was liquidated and reincorporated in 1924 as Petersburg Motor Company, Inc. by H. Carter Myers. His son, H. Carter Myers, Jr., eventually joined the business and with the help of his aunt, Elizabeth Myers, kept it going throughout the Great Depression and World War II.

H. Carter Myers III, grandson of the founder, joined the company after graduating from the University of Virginia's McIntire School of Commerce in 1965. He was elected President in 1974. In 1979, Mr. Myers and the CMA Board decided to become one of the only dealer groups in the country to offer ESOP, an Employee Stock Ownership Plan. Every full time associate still has the opportunity to own part of the company. If you want to take ownership of your career, visit our Employment page.

OUR CURRENT LEADERSHIP

Carter Myers III, now serving as CMA's Executive Chairman, has been very active in the automotive industry. He served as Virginia Automotive Dealers Association (VADA) President in 1995 and as Chair of the National Automobile Dealers Association (NADA) in 2002. In 2011, H. Carter Myers III received the prestigious honor of being named Time Magazine's Virginia Dealer of the Year. In 2016 he received a Lifetime Achievement Award from the American International Automobile Dealer Association.

Liza Borches, President & CEO of Carter Myers Automotive, is the fourth generation of the Myers family to be a CMA owner. She graduated from the University of Virginia McIntire School of Commerce in 1997 and worked with American Honda for almost seven years before joining the family business. In 2009 she became the first 4th generation dealer to be on the VADA Board. Also in 2009, Liza received a Salute to Dealers Award for her contributions to the Central Virginia community. In 2011 Liza was presented with The Athena Award, an international honor awarded to women who excel in business and philanthropy. In 2013, Liza was named one of the auto industry's "40 Under 40 Up and Coming Retailers." In 2015, Virginia Governor Terry McAuliffe appointed Liza to the Virginia Motor Vehicle Dealer Board. Liza was named the "2020 Woman of the Year" by Cox Automotive for her leadership in the automotive industry and commitment to giving back to the communities in which we do business.

Scott Simons, Managing Partner of CMA's Valley Dealerships, joined the CMA team in 2010 when we opened our first Valley stores in Staunton. He came to us with years of dealership experience and was looking for an opportunity to have ownership in a company. Within a short time he was also honored with a "40 Under 40" award and went from GM of one CMA store to two, then four, and is now Managing Partner of all 5 of our Staunton locations.

Ben Rexrode, General Manager of CMA's Valley CDJR, grew up in the Shenandoah Valley. A big fan of all things truck, he got into the car business. After serving as Service Manager at a truck dealership for a number of years, Ben joined CMA in 2017 as General Sales Manager of CMA's Valley Chrysler Dodge Jeep RAM in Staunton, VA. 

After more than 95 years in the automotive industry, our commitment to respect, service, integrity and value has never been stronger. Our 700+ employee-owners strive for complete customer satisfaction. If you have any suggestions for how we can better serve our communities, please CLICK HERE to email Scott Simons.